I have spent the past fifteen years of my life helping companies from fintech to private equity run more efficiently. After many hard lessons, there is one thing I can say with confidence: the traditional way of doing transformation is dead.
That doesn’t mean companies don’t need to change. Companies like Stripe never slow down. Our goal was always continuous improvement: increase revenue, keep costs flat, and reduce risk. Rinse and repeat.
Many of the companies I’ve worked with had taken a flyer on a Big 3 consultant for a 12-24 month transformation project before I arrived. Often that resulted in a big mess and I was called in as a Six Sigma black belt to help clean it up.
So, when I read that only 30% of transformation projects succeed, I was not at all surprised. And when I think about why we’ve reached this sorry state of affairs, it boils down to this: Transformation fails because we treat it as a process problem when it's actually a human problem.

The real problem with transformation
Leaders think transformation follows a playbook:
- Hire consultants
- Get a deck of recommendations
- Implement changes
But that’s not how org change works. People fear the unknown. They worry about losing their jobs. They resist being studied, measured, and told to work differently. When transformation projects drag on for years, that fear calcifies into resentment. I have spent more time managing human emotions than I have analyzing processes.
Here's what I've learned about the human aspect of transformation:
- Processes you captured on month one are out-of-date by month twelve. But the real problem isn't the documentation—it's that people have already moved on emotionally. They're exhausted from the disruption.
- The strategic goals you started with aren't the same goals you have a year or two later. Leaders lose patience. Board pressure mounts. The person who sponsored your project leaves.
- Transformation fatigue sets in as the project drags on. People stop believing change will actually happen. They go through the motions in your workshops while privately planning workarounds.
- By implementation time, your best recommendations are obsolete and people have checked out. You've spent their goodwill, their trust, and their attention. Even brilliant solutions fail when people won't implement them.
I’ve spent more time managing human emotions than I have analyzing processes.
The common thread? Every one of these is a human problem, not a process problem. We've been trying to solve transformation with better methodologies and smarter consultants. What we actually needed was a way to make change continuous, fast, and owned by the people doing the work.


