The Practical AI-Native Playbook for GTM Ops
AI adoption doesn't happen by accident. This series walks you through the practical steps to make your team truly AI-native: how to structure your knowledge and tools, create reusable AI skills, and build habits that compound over time.
Klarity's Director of GTM Operations Ben Kanellitsas breaks down what it actually takes to build an AI-native revenue operation — from architecting a data model against the full customer journey, to turning subjective sales behavior into structured, analyzable data.
You'll learn how to:
Build the foundation that makes AI possible: Why a data model architected against the entire customer journey — not your CRM vendor's defaults — is the prerequisite for AI at scale.
Turn GTM context into your distribution alpha: The institutional knowledge your team already carries is the most valuable input to any AI system. Learn how to operationalize it.
Build instead of buy, and meet people where they work: AI makes it possible to build tools that fit your team's actual workflows. See how purpose-built tooling outperforms off-the-shelf solutions.
Make the subjective objective: See a live demo of OCI (Opportunity Context Intelligence) — a system that eliminates admin burden while converting rep behavior into structured, scoreable data.
Speakers
Andrew Antos
Co-Founder & CEO
Klarity
Benjamin Kanellitsas
Director of GTM Operations
Klarity